Our team is consistently recognized as leaders in the local luxury market. Known for our strategic expertise, personalized approach, and dedication to understanding every client’s unique goals, these principles form the cornerstone of our practice.
Our business is balanced between working with both sellers and buyers, giving us a current pulse on the market—we’ve assisted 153 sellers and 150 buyers over the past seven years. Consistently ranked among the top five most productive real estate advisors in the area, we collaborate with other top agents, staying ahead of coming inventory and understanding what buyers are looking for.
When you work with us, you benefit from unmatched marketing, personalized service, skilled negotiation, and deep local expertise.
We help homeowners sell with confidence, using a strategic marketing plan exclusive to Compass agents that prioritizes results, privacy, and full control over the process. This phased marketing strategy can be more effective than a single public launch. Similar to luxury brands and Hollywood movie premieres; creating demand, building momentum and anticipation can ensure your home is best-positioned for success.
Additionally, it helps sellers reduce negative insights that public facing real estate sites publish such as days on market, price drops, and automated home value estimates that can bring down perceived value in the eyes of buyers.
The first phase allows your home to enter the market privately, shared exclusively with Compass’s nationwide network of top agents. This soft launch helps us test pricing, gather feedback, and generate early interest without public exposure or visible days on market. Sometimes you’ll find a buyer that will pay a premium during this phase. Homeowners maintain privacy and control while gaining valuable insights that inform the next stage of marketing.
Once your home is ready, we move to the Coming Soon phase. Your property is showcased on Compass.com to build anticipation while still keeping days on market and price history hidden. This strategic step attracts motivated buyers, creates urgency, and allows us to fine-tune pricing before a full public launch. We communicate with other brokerages and agents to give them a preview; however, the listing is still not visible on the major consumer sites and portals. The result is a curated audience of serious prospects.
Finally, your home goes live on the MLS and third-party platforms and consumer sites. By this stage, we’ve gathered insights from buyers and agents from the first two phases to set a competitive price and generate maximum interest. The public launch ensures your property reaches the widest possible pool of buyers, increasing the likelihood of strong offers and a successful sale. Now that your home is launched, it will accrue days on market and visible price history.
We had previously listed our home with no offers, but when Mark and Dana took over, everything changed. They sold our house in just one week, demonstrating their market expertise and strategic approach. Understanding the uncertainties of the market, they proactively secured backup offers, providing us with negotiation power and peace of mind—even though it wasn’t needed in the end.
Junyan Xie
We love working with people and we are honored to be trusted with important life and financial decisions. We understand that buying or selling a property is not just a transaction; it's a significant milestone in our clients' lives. That's why we prioritize building strong relationships and providing personalized experiences.